AI Google Ads Copy Generator
Google rejects a 31-character headline instead of trimming it. Count first, promise second.
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Fill in the fields and press Generate. The output streams in here and stays in your browser.
A responsive search ad gives you 30 characters per headline and 90 per description, and the limits are hard. A headline at 31 characters is rejected, not trimmed. Google then mixes and matches your assets, so every headline has to work next to every other one. A headline that only makes sense after the one before it quietly wrecks half the combinations.
Use it for a search campaign where the keyword and the offer are already settled. Write the unique selling point as a fact with a number in it, not as an adjective. Headline one pairs with the display URL in the result, so it carries the keyword and the promise while the descriptions do the qualifying.
What the google ads copy gives you
01Every headline counted at 30 characters
Every asset is measured against the field limit before it is returned, so nothing gets rejected at upload. Counting also forces the compression that makes a search ad readable, because there is no room for a warm-up clause.
02Assets that survive any combination Google picks
Headlines are written as standalone claims rather than a sequence, because the platform rotates them independently. A set built as one sentence reads well in the preview and fails in most of the auctions it actually enters.
03Keyword in the headline that shows first
Headline one carries the exact search term, which is what Google bolds in the result. Bolding is not decoration: it is the strongest visual signal that the ad matches what the person just typed into the box.
04Descriptions that qualify the click first
One description sells the outcome and the other removes the objection, such as price, timing or coverage. A click that arrives with the objection already answered is worth more than three clicks that bounce at the quote.
When to use it
Launch copy in an afternoon
Product description, ad variants, subject lines, meta copy — the same positioning restated for six surfaces. Write the positioning once, then let each surface get its own constraints.
Listings that can be found
Amazon, Etsy and Google all reward different things: backend keywords, tag budgets, character limits. The copy has to fit the field before it can rank in it.
Testing angles without a budget
Ten headline variants cost nothing to generate and a day to test. Most marketing writing is one angle repeated; generation is good at producing the alternatives you would not have thought of.
How it works
- 1
State the offer in one line
A price, a timeframe, a guarantee, a location. If the offer field takes more than a sentence, the ad is trying to do two campaigns at once.
- 2
Give the USP a number
“Two-hour response” fits in 30 characters and means something. “Fast, reliable service” fits too and means nothing. Numbers survive the limit better than adjectives every time.
- 3
Read the assets in the preview
Check how the set looks when Google pairs your first headline with your third description. If a pairing contradicts itself, rewrite the asset rather than hoping the algorithm avoids it.
Frequently asked questions
How many headlines do I need for a responsive search ad?
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Google allows up to fifteen and recommends at least eight, with four descriptions. The minimum is three and two, which is what this tool returns per variation. Fewer assets means fewer combinations, and fewer combinations means the ad competes on a narrower set of queries.
What are the character limits?
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Thirty characters per headline and ninety per description. There are also fifteen-character path fields after the domain, which this tool does not write. Google counts every character including spaces and punctuation, and it rejects rather than trims anything over the limit.
Should I use keyword insertion?
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Only when the ad group covers several close variants. Insertion shows the query in the headline, which is strong for relevance but produces broken grammar with long or unusual terms. A static exact keyword is safer for a single-term ad group, and that is the default here.
What does ad strength actually measure?
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Google scores the variety and relevance of your assets, not their quality. Excellent ad strength means you have enough distinct headlines and descriptions, not that the copy is persuasive. Treat it as a completeness check and judge the copy by conversion rate.
Should each ad group have one keyword?
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Close variants together, everything else separate. One ad group per theme keeps the headline relevant to the query, which is most of what determines click-through. Splitting every keyword into its own group multiplies the management work without adding much real benefit.
Do the descriptions still matter?
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They carry the objection handling and the call to action, so yes. Headlines win the glance and descriptions win the click. A strong headline with a generic description gets attention and then loses the decision at the moment the person reads the detail.
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