AI Press Release Writer
The news goes in the first paragraph. Everything after it is for the editor who has already decided.
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A press release is a document an editor reads in fifteen seconds to decide whether to write about you. That is why the format has not changed in a century: news in the first paragraph, detail in descending importance, and a quote to give the announcement a human voice. Anything that buries the news by paragraph two gets rewritten or dropped.
Use it for a funding round, a launch, a hire, an award, a partnership or an event. Give it the announcement in one sentence, then the details. The quote field matters more than it looks: a real quote from a named person makes the release publishable, and an invented one is what gets a company ignored next time.
What the press release writer gives you
01News inside the first forty words
The lead paragraph carries who, what, when, where and why in descending order of importance. Editors cut from the bottom, so a release that reaches the news in paragraph three loses it entirely along with the coverage.
02Standard format, ready to send today
Headline, dateline, lead, detail, quote, boilerplate. The structure is what makes a release look professional to a news desk, and it is also what makes a single paragraph easy for a journalist to lift into a story.
03Room for exactly one credible quote
A single quote from the person you named, saying something the facts support. Two quotes dilute the release, and an invented one is the fastest way to lose a reporter’s trust on the next announcement you send them.
04No marketing register in the body
Third person, plain statements, no exclamation marks. A release written like an ad gets treated as one, and the editor who would have covered the news moves on to the next item waiting in the inbox.
When to use it
The email you rewrote three times
You know what you need to say and you keep softening it until it says nothing. Draft the direct version first, then decide how much diplomacy to add back.
Review and hiring season
Performance reviews, recommendation letters and job descriptions all have to be specific without being legally reckless. Start from evidence and keep the wording defensible.
Applying with a real story
Cover letters fail when they restate the resume. The tool is asked for a letter that connects one concrete piece of experience to the role, instead of a paragraph of adjectives.
How it works
- 1
Write the announcement in a sentence
Company, action, date. If that sentence needs a comma splice to hold together, the news is not clear enough yet to build a release around it.
- 2
Add what an editor needs
Numbers, names, locations, availability dates, what happens next. These fill the body paragraphs, and they are the parts a reporter lifts when writing the story under a deadline.
- 3
Get a real quote from a person
Ask the spokesperson for one sentence they would actually say out loud. A quote that sounds like the boilerplate is worse than no quote at all, because it signals nobody was really available.
Frequently asked questions
What is the standard press release format?
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Headline, dateline with city and date, a lead under forty words, two or three paragraphs of detail, one quote and boilerplate. Some releases add a media contact at the end. The order matters more than the styling, because editors read top down and stop early.
How long should a press release be?
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Around 400 words, and rarely more than a page. Most editors use only the first two paragraphs, and the rest exists for the ones who go deeper. A shorter release with a clear lead gets picked up more often than a long one that buries it.
Do press releases still work?
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They work as a record and as raw material. Journalists rarely run them verbatim, but they lift facts, quotes and dates from them. Posting one on the company site also gives search engines and partners a canonical version of the announcement.
Can I write the quote myself?
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You can draft it, but the person quoted has to approve it. A quote is a statement attributed to a real person, and inventing one is both a credibility risk and, in some jurisdictions, a legal one. This tool writes only what the facts you supply can support.
Should I use an exclamation mark?
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No. Releases are written in a flat news register, and punctuation that signals excitement reads as marketing rather than news. The same applies to words like thrilled and delighted, which appear in nearly every release and therefore communicate nothing specific.
Where do I send it?
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To the reporters who cover your sector, individually, with a short note. A mass send to a press list gets deleted. One paragraph in the email with the release attached, and the news in the subject line, gets opened by the people who matter.
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